Hi, I'm Nina,

Service Designer

based in Stockholm.

HOW I WORK

I use a variety of tools to work with design problems. To have a full picture of the problem, I triangulate methods and use both qualitative and quantitative data to understand the problem, the users, and their needs and goals. I'm method and tool agnostic. I like to experiment and borrow tools from different fields.

I usually follow double diamond process which guides me through four stages of discovering the problem, defining the design challenge, developing ideas of solutions, and delivering those solutions and testing them.



I like to start with asking WHYs. 5W1H: What? Who? Where? When? How? Why? is a method that comes handy for defining project focus, solving design problem, as well as communicating project results.

In my design process I put people first. I work with customer interviews, jobs to be done and value proposition canvas.

I map processes as service blueprints and work with customer journeys and emotional maps.

I believe in power of interdisciplinary teams and working with people, e.g. during workshops and co-creative sessions. To design for people you need to invite them to the table and talk to them. Or even better, listen to them!



SELECTED PROJECTS


SELECTED PUBLICATIONS

TEACHING EXPERIENCE

Reducing barriers: UX, usability, and service design. Aarhus University, Aarhus, Denmark

2020

Designing usability tests. University of Social Sciences and Humanities, Warsaw, Poland

2017 - 2018

Eye tracking and evaluative methods, KTH, Stockholm, Sweden

2017 - 2018

Eye tracking and evaluative methods, Stockholm University, DSV, Stockholm, Sweden

2013 - 2014