Hi, I'm Nina,
Service Designer
based in Stockholm.
HOW I WORK
I use a variety of tools to work with design problems. To have a full picture of the problem, I triangulate methods and use both qualitative and quantitative data to understand the problem, the users, and their needs and goals. I'm method and tool agnostic. I like to experiment and borrow tools from different fields.
I usually follow double diamond process which guides me through four stages of discovering the problem, defining the design challenge, developing ideas of solutions, and delivering those solutions and testing them.
I like to start with asking WHYs. 5W1H: What? Who? Where? When? How? Why? is a method that comes handy for defining project focus, solving design problem, as well as communicating project results.
In my design process I put people first. I work with customer interviews, jobs to be done and value proposition canvas.
I map processes as service blueprints and work with customer journeys and emotional maps.
I believe in power of interdisciplinary teams and working with people, e.g. during workshops and co-creative sessions. To design for people you need to invite them to the table and talk to them. Or even better, listen to them!
SELECTED PROJECTS
Future work is under construction now
SELECTED PUBLICATIONS
The internet changed chess rules: Queen is equal to pawn. How social media influence opinion spreading, in Social Psychological Bulletin.
Guiding decision makers’ eye movements with(un)predictable object locations, in Journal of Behavioral Decision Making.
Make It Short and Easy: Username Complexity Determines Trustworthiness Above and Beyond Objective Reputation, in Frontiers in Psychology.
The role of processing fluency in online consumer behavior: evaluating fluency by trackingeye movements, in Proceedings of the Symposium on Eye Tracking Research and Applications.
E-commerce websites, in Eye Tracking in User Experience Design.
Practical Eye Tracking of the Ecommerce Website User Experience, in Universal Access in Human-Computer Interaction. Design for All and Accessibility Practice.
TEACHING EXPERIENCE
Reducing barriers: UX, usability, and service design. Aarhus University, Aarhus, Denmark
2020Designing usability tests. University of Social Sciences and Humanities, Warsaw, Poland
2017 - 2018Eye tracking and evaluative methods, KTH, Stockholm, Sweden
2017 - 2018Eye tracking and evaluative methods, Stockholm University, DSV, Stockholm, Sweden
2013 - 2014