I am a behavioral scientist passionate about designing services that are seamless, feel natural and meet both consumer and business needs.

I have been working within research and design fields in both academia and industry for over 8 years. Having a good understanding of how people make decisions and how design may change their behavior, I perceive myself as a good liaison between research and design. With analytical mindset and service design methodology, I’m good in translating customer needs into business opportunities.

I like to challenge businesses in order to drive innovation. I’ve been disrupting and innovating customer experiences for Tobii, IKEA, and lately Vattenfall. I like to follow human-centered design trends-setters such as Fjord or IDEO, but I’m not afraid of finding new own solutions that address customer needs and/or their pain points. I find interdisciplinary teams, co-creation and design workshops as powerful tools to arrive at creative solutions that will bring value to both customers and business.

Latest work experience

Vattenfall

Service Designer

Tobii Pro

Account Manager & UX Researcher

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Latest education

Professional Scrum Master with User Experience

Certified Scrum Master PSU I

PhD in Psychology

The effects of information processing fluency on judgment, consumer choices, and eye movements

Postgraduate studies in Service Design

Redefiniton and redesign of claim process for IKEA

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