Hi, I'm Nina,

Service Designer

based in Stockholm.


I use a variety of tools to work with design problems. To have a full picture of the problem, I triangulate methods and use both qualitative and quantitative data to understand the problem, the users, and their needs and goals. I'm method and tool agnostic. I like to experiment and borrow tools from different fields.

I usually follow double diamond process which guides me through four stages of discovering the problem, defining the design challenge, developing ideas of solutions, and delivering those solutions and testing them.

I like to start with asking WHYs. 5W1H: What? Who? Where? When? How? Why? is a method that comes handy for defining project focus, solving design problem, as well as communicating project results.

In my design process I put people first. I work with customer interviews, jobs to be done and value proposition canvas.

I map processes as service blueprints and work with customer journeys and emotional maps.

I believe in power of interdisciplinary teams and working with people, e.g. during workshops and co-creative sessions. To design for people you need to invite them to the table and talk to them. Or even better, listen to them!




Reducing barriers: UX, usability, and service design. Aarhus University, Aarhus, Denmark


Designing usability tests. University of Social Sciences and Humanities, Warsaw, Poland

2017 - 2018

Eye tracking and evaluative methods, KTH, Stockholm, Sweden

2017 - 2018

Eye tracking and evaluative methods, Stockholm University, DSV, Stockholm, Sweden

2013 - 2014